On May 7, 2025, Coinbase, a leading cryptocurrency exchange, announced a multi-year partnership with Riot Games, the developer behind League of Legends and VALORANT. This collaboration designates Coinbase as the exclusive cryptocurrency exchange and official blockchain technology partner for Riot’s global esports events, aiming to enhance fan experiences through innovative integrations and rewards.

Enhanced Fan Engagement Through Custom Content

Coinbase will introduce tailored segments to enrich the esports viewing experience. For VALORANT, the “Econ Report” will provide live analysis of in-game currency dynamics, while League of Legends fans will enjoy the “Gold Grind,” offering insights into how teams leverage in-game economies. These segments aim to deepen viewer engagement by connecting game strategies with real-time financial analysis, aligning with Coinbase’s mission to bridge traditional and digital finance.

Rewards and Global Event Integration

The partnership includes viewer rewards such as “drops” (in-game items like emotes and icons) and exclusive promotions, including a sweepstakes for an all-expenses-paid trip for two to major events like the VALORANT Champions Tour or League of Legends Worlds. Kicking off at the VALORANT Masters (M2) in Toronto from June 7-22, 2025, Coinbase’s presence will extend across key Riot esports tournaments, including League of Legends’ Mid-Season Invitational and Worlds.

Exploring Web3 Opportunities

While no direct cryptocurrency or blockchain mechanics are currently integrated into League of Legends or VALORANT gameplay, Coinbase plans to explore Web3 technologies to enhance fan experiences. This cautious approach reflects the controversial perception of cryptocurrency in gaming, focusing on branding and engagement rather than in-game financial systems. The partnership also builds on Coinbase’s broader strategy, which includes collaborations like its deal with the Aston Martin Aramco Formula One team.

This strategic alliance leverages the digital-native esports audience to promote cryptocurrency adoption, combining Riot’s gaming expertise with Coinbase’s financial innovation to create a more immersive and rewarding experience for fans worldwide.

Source: https://www.riotgames.com/en/news/lol-valorant-esports-coinbase-partnership