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Italy’s Customs and Monopolies Agency (ADM) will switch on a revamped licensing framework on 13 November 2025, shrinking the number of active betting websites from 407 to just 52. Forty-six companies will hold concessions, with some operating more than one brand, but crucially each concession will be tied to a single website. The reform also bans so-called “skin” sites that resold products under a parent licence hence the dramatic domain reduction.

The overhaul lands in a heavyweight market. Italy’s online sector generates around $21bn in yearly gross income, ranking fourth in Europe. Licences are priced at €7m each under the new nine-year regime, and operators collectively contribute about €8bn a year in taxes and other duties. Marketing remains tightly constrained by the 2018 “Dignity Decree,” which prohibits gambling advertising and sports sponsorships.

What changes for operators

The consolidation will be swift and visible: more than 350 skin sites are set to disappear, leaving 52 licensed platforms. Trade-association tallies suggest the landscape behind those domains spans 315 locally run and 92 international brands evidence of how many sub-brands had been clustered under umbrella licences.

With one site per licence now the law of the land, intermediaries and resellers lose room to maneuver, and compliance burdens concentrate on primary rightsholders. The tender has already generated ~€365m in state revenue, beating targets, while big incumbents named in approvals and shortlists across the summer are widely expected to anchor the market from day one.

What changes for players and what it means

From 13 November, all customers must accept updated terms and set personal limits covering deposits and maximum wager size. Operators must surface clear prompts to steer users to these tools. Players have six months to comply; accounts that don’t will be suspended, with a pathway to reactivation for up to three years thereafter.

Expect a cleaner, more transparent storefront with fewer domains, heavier KYC-style touchpoints, and marketing that relies on compliant content partnerships rather than classic ads or shirt deals. In practical terms, Italy is becoming a “closed club” for well-capitalised operators yet the thinning of affiliates and resellers could open tactical lanes for nimble, niche brands that can localise content, leverage football-centric media, and compete on product safety and UX. The state’s bet is clear: safety and transparency over scale.

Source: https://www.igamingtoday.com/italy-to-reduce-online-betting-sites-from-407-to-52/