Tether, the company behind the prominent USDT stablecoin, has recently amplified its investment in Juventus Football Club, a leading team in Italy’s Serie A league.

Details of Tether’s Enhanced Stake in Juventus

On April 24, 2025, Tether disclosed that it had elevated its ownership in Juventus from 8.2% to 10.12%, positioning it as the second-largest shareholder after EXOR, the Agnelli family’s holding company, which retains a 65.4% stake. This increase also secures Tether 6.18% of the club’s voting rights, granting the company a notable influence over Juventus’s strategic direction. The investment underscores Tether’s intent to integrate blockchain technology into the sports sector, leveraging Juventus’s prominence to explore new financial and technological opportunities.

The leadership at Tether, including CEO Paolo Ardoino, views this move as a long-term commitment to supporting Juventus’s growth. The focus extends beyond mere ownership, aiming to enhance the club’s financial framework and introduce innovative solutions such as blockchain-based fan engagement tools.

Strategic Benefits and Market Impact

Tether’s decision to deepen its involvement with Juventus aligns with its broader objective of diversifying its portfolio and reinforcing its presence in Europe. This move is particularly significant given recent regulatory challenges, including Binance’s delisting of USDT in the European Union due to compliance with the Markets in Crypto-Assets (MiCA) regulation. By investing in a renowned European sports entity, Tether seeks to navigate these hurdles and re-establish its market position.

The announcement has already yielded tangible market effects, with Juventus’s fan token rising by 10% shortly after the news broke. This surge reflects growing investor and fan confidence in the partnership, highlighting the potential of blockchain technology to transform sports-related financial ecosystems. Tether’s increased stake positions it to lead advancements in digital fan experiences and revenue models within the industry.

Source: https://cointelegraph.com/news/tether-increases-juventus-stake-to-10-percent-in-strategic-move