Betway Named Manchester United’s Official Training Kit Partner

Why Trust Web3Bet

Our team of experts has independently reviewed and evaluated all the products and services featured on this page to ensure you receive accurate and reliable information

Betway has signed a multi-year partnership with Manchester United, becoming the club’s Official Principal Partner and Exclusive Global Betting Partner beginning with the 2026/27 season.

As part of the agreement, the Betway logo will appear on the training apparel of both the men’s and women’s first teams, while the brand will also receive matchday visibility at Old Trafford and the Progress with Unity Stadium.

Record-Breaking Training Kit Sponsorship

Although neither party officially disclosed the financial terms, multiple reports value the agreement at around £20 million per season, making it the largest standalone training kit sponsorship in world football. The deal fills the vacancy left after Manchester United’s previous training kit partnership with Tezos expired in 2025.

The partnership also comes as Premier League clubs phase out betting companies from the front of matchday shirts. The voluntary ban does not apply to training wear or sleeve sponsorships, allowing clubs to continue working with gambling brands through alternative commercial assets.

Betway Expands Presence in Elite Football

For Betway, the agreement represents the biggest football partnership in the company’s history and significantly strengthens its global sports marketing portfolio.

Manchester United remains one of the world’s most recognizable football clubs, giving Betway exposure across domestic competitions, the UEFA Champions League, and the club’s global fanbase.

Source: https://www.manutd.com/en/news/betway-announced-as-united-official-training-kit-partner