Juventus Names bet365 Scores Official Sport Infotainment Partner in Italy
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Juventus Football Club has announced a new partnership with bet365 Scores, the football-focused app that provides live scores, statistics, and personalized match updates.
Under the agreement, bet365 Scores becomes Juventus’ Official Sport Infotainment Partner in Italy, strengthening the club’s focus on digital experiences and real-time engagement with supporters.
The financial terms of the partnership were not disclosed.
Partnership Focuses on Live Data and Fan Experience
As part of the collaboration, Juventus fans will gain access to a more personalized way of following matches through live scores, team updates, and detailed statistics.
The bet365 Scores platform allows users to track key match information, including results, player performances, possession data, shots on target, and other real-time metrics.
Juventus said the partnership reflects its strategy of building collaborations that combine technology, content, and fan interaction.
bet365 Continues Expanding Sports Partnerships
The agreement with Juventus adds another major sports asset to bet365’s growing partnership portfolio.
The operator has recently increased its presence in global sports through collaborations with major organizations, including becoming the Official Sports Betting Partner of Ultimate Fighting Championship in the United States and Canada.
For bet365, partnerships with leading sports brands remain a key strategy for strengthening brand visibility and creating new digital experiences for fans.
Juventus Strengthens Commercial Ecosystem
The deal with bet365 Scores continues Juventus’ efforts to expand its network of technology and entertainment partners.
The club has increasingly focused on partnerships that go beyond traditional sponsorship placements, prioritizing digital platforms and interactive experiences designed to connect with supporters throughout the season.
The collaboration also highlights the growing importance of sports data and live information services in modern football, where fans increasingly expect instant access to statistics and personalized content.
Source: https://www.juventus.com/en/news/articles/juventus-announces-partnership-with-bet365-scores
