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Prediction market platform Kalshi has announced a new partnership with the Croatian Football Federation ahead of the 2026 FIFA World Cup, adding another major national team to its growing sports sponsorship portfolio.

The deal follows Kalshi’s recently announced partnership with the Argentine Football Association and strengthens the company’s position in global football as prediction markets continue expanding into mainstream sports.

Luka Modrić Named Central Ambassador in New Agreement

A major part of the partnership includes Croatian captain Luka Modrić, who will serve as a key ambassador for Kalshi throughout the 2026 World Cup campaign.

As part of the agreement, Kalshi will gain access to official Croatian national team branding, player likeness rights, and co-branded promotional opportunities tied to the tournament.

The inclusion of Modrić gives Kalshi one of the most recognizable football figures in world football, adding significant global marketing value ahead of the tournament.

Football Becomes Strategic Growth Channel for Prediction Markets

Kalshi continues aggressively expanding its presence in football through national federation partnerships as the 2026 FIFA World Cup approaches.

The company appears to be building a sponsorship strategy focused on elite football nations, using official federation deals to strengthen brand awareness among sports audiences and support the growth of event-based trading products.

Industry analysts see these partnerships as part of a broader push to normalize prediction markets alongside traditional sportsbooks and betting operators.

World Cup Expected to Drive Massive Prediction Volume

With the 2026 FIFA World Cup set to be hosted across the United States, Canada, and Mexico, operators are preparing for what could become the largest sports prediction event ever by volume.

For Kalshi, adding Croatia and Luka Modrić to its sponsorship roster provides another high-profile platform to attract football fans into regulated prediction markets during one of the biggest sporting events globally.

Croatia remains one of football’s most consistent tournament performers, having reached the World Cup final in 2018 and the semifinals in 2022, making the partnership especially valuable from a global exposure perspective.

Source: https://news.kalshi.com/p/kalshi-croatia-football-federation-luka-modric-2026-world-cup-partnership