Kenya Imposes Shocking 400‑Fold $2,3 m License Barrier on Online Betting Firms

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The National Assembly has passed the Gambling Control Bill, forcing every digital sportsbook and lottery operator to lodge a KSh 200 m security bond and pay a non‑refundable KSh 100 m license fee: a combined hit of about $1.6 m. The bill now awaits President William Ruto’s signature.
Pay $2,3 m Upfront or Fold
Under the new rules, applicants must deposit the KSh 200 m bond to guarantee payouts and player protection, while the KSh 100 m fee goes straight to state coffers. Regulators say the hefty buffer will weed out under‑capitalized firms.
Upper‑House Discount Shot Down in Seconds
Kenya’s Senate had proposed cutting the bond to KSh 20 m, but lawmakers in the National Assembly rejected the amendment, arguing that online operators “serve a broader clientele” and therefore need deeper reserves than land‑based venues.
118 Bookies Enter Survival‑of‑the‑Richest Mode
Kenya currently hosts around 118 licensed online betting companies after a decade of rapid expansion. Industry observers warn the KSh 300 m up‑front cost could squeeze smaller brands, trigger market consolidation and deter new entrants.
Taxes, Ad Bans, License Purges Squeeze Tightens
The bill complements a 15 % excise duty on stakes, a 30‑day gambling‑ad blackout aimed at youth protection, and the recent revocation of at least 50 rogue operators’ licenses, signalling an aggressive turn in oversight.
Ruto’s Signature Could Redraw Kenya’s Betting Map
Government officials frame the bond as essential after past cases of unpaid winnings. If President Ruto signs the bill, the tougher capital rules could take effect later this year, reshaping Kenya’s fast‑growing e‑gaming landscape.
Source: https://1stafrika.com/2025/07/24/kenya-slaps-betting-firm-with-additional-security/





