Conor McGregor has officially expanded his business empire into online gambling, announcing the launch of his own crypto-focused casino project via Instagram. The UFC icon is presented as co-owner and frontman of the Realbet.io brand, which bills itself as “the world’s realest casino” and heavily features McGregor in its marketing as the face of a new betting and gaming platform.

On social media, the casino is consistently framed as “McGregor’s casino” and promoted as a crypto-first destination, complete with sportsbook, casino games and aggressive welcome offers for new players, including deposit bonuses highlighted in recent reels and posts. For McGregor, who already has high-profile ventures in whiskey and stout, the move into iGaming looks like a logical next step in diversifying his brand beyond combat sports.

First Industry Reactions: Igaming CPO Drops a Video Review

While fans are still reacting to the announcement, the professional iGaming community already has a first structured take: Vladimir, the author of the Igaming CPO channel, has released a full video review dedicated to McGregor’s new casino. In the episode, he positions the project as an “Igaming brand from the famous and provocative Conor McGregor” and sets out to answer a key question for the industry: is this a solid product with long-term potential, or just another short-term money farm dressed up with a big celebrity name?

Vladimir approaches the casino not as a fan, but as a product owner: he looks at how the brand is built, which audience it seems to be targeting, and whether the overall proposition looks sustainable. The review is framed for people who think in terms of conversion, retention and LTV rather than pure entertainment, giving product managers and marketers an early benchmark of where McGregor’s casino stands on day one.

What the Review Covers: From Click2Reg to Loyalty

In the video, the Igaming CPO team starts with the Click2Reg stage everything the user sees and feels from the first ad or link click up to the completion of registration. Vladimir dissects the landing experience, clarity of the offer, and any friction points on the way to sign-up, effectively testing whether McGregor’s name is backed by a conversion-friendly funnel or undermined by UX mistakes.

After that, the review moves into the core user journey post-registration. Vladimir walks through the main user map: lobby navigation, game discovery, transitions between casino and sportsbook, and how visible key actions like deposits, bonuses, support and account settings are. The team then evaluates the bonus setup and loyalty program, highlighting how the casino incentivises first deposits, repeat play and long-term engagement and whether the mechanics look more like a player-friendly ecosystem or a short-term promotional spike.

Source: https://www.instagram.com/p/DR42xa-DV7Y/