Colorado Becomes First US State to Ban Sportsbook Push Notifications
Why Trust Web3Bet
Our team of experts has independently reviewed and evaluated all the products and services featured on this page to ensure you receive accurate and reliable information
Colorado has become the first US state to ban sportsbooks from sending push notifications and text messages designed to encourage betting activity. The restriction is part of Senate Bill 26-131, a new responsible gambling law signed by Governor Jared Polis this week.
The legislation introduces several new consumer protection measures aimed at reducing impulsive gambling behavior and tightening oversight of the state’s regulated sports betting market. The new rules are scheduled to take effect on August 12, 2026.
Sportsbooks Face Major Marketing Restrictions
Under the new law, licensed sportsbooks operating in Colorado will no longer be allowed to send mobile push notifications or text messages that solicit bets or deposits from customers. The bill also bans operators and affiliates from targeting individuals under the age of 21 through advertising campaigns.
In addition, sportsbooks will be prohibited from using credit cards to fund betting accounts, while players will be limited to six deposits within a 24-hour period. Regulators will also gain the authority to issue penalties of up to $25,000 for violations.
The legislation represents the most significant update to Colorado’s sports betting framework since online wagering was legalized in the state in 2019.
Lawmakers Cite Growing Concerns Around Gambling Harm
Supporters of the bill argued that modern sportsbook marketing practices have become increasingly aggressive, particularly through mobile apps and personalized promotions. Senator Matt Ball, one of the bill’s sponsors, said the rapid expansion of sports betting has created financial and social risks for consumers.
Responsible gambling advocates have praised the legislation as one of the strongest consumer protection measures introduced in the US betting market to date. Some industry groups, however, warned that stricter regulations could push players toward offshore or unregulated operators.
Earlier versions of the bill also included proposals to ban certain prop bets and restrict sportsbook advertising during live sporting events, though those provisions were ultimately removed before final approval.
Colorado Sets Potential Precedent for Other States
Colorado’s decision is expected to attract attention from regulators across the United States as lawmakers continue debating the balance between market growth and consumer protection in sports betting.
Several US jurisdictions have recently increased scrutiny of sportsbook advertising, player protections, and betting-related harm. Industry observers believe Colorado’s push notification ban could eventually influence future regulatory discussions in other states.
Source: https://sigma.world/news/colorado-bans-sportsbook-push-notifications/
