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The betting and entertainment brand’s logo will adorn the men’s first‑team left sleeve throughout the upcoming Premier League season, with additional exposure across Elland Road, Thorp Arch and club media channels.

Parimatch Logo Lands on Leeds Kits

Unveiled on 29 July 2025, the agreement installs Parimatch as Leeds United’s “official sleeve partner” starting with the newly released 2025/26 home and away kits. The deal extends Parimatch’s footprint in top‑flight English football following earlier Premier League activations.

Screens, Sleeves, Stadiums — Visibility on Overdrive

Beyond shirt placement, Parimatch signage will feature on perimeter LED boards at Elland Road, training‑ground backdrops at Thorp Arch and across Leeds United’s digital platforms. Joint campaigns and fan activations are slated to roll out on both partners’ channels during the season.

Thirty Years of High‑Stakes Swagger

Founded over 30 years ago, Parimatch operates globally in sports betting and gaming, emphasizing innovation and high‑profile sports sponsorships. The company says the Leeds alliance aligns with its strategy to pair with “clubs that shape the future of football”.

C‑Suite Rally Cry “Winning Is Non‑Negotiable”

Parimatch CEO Sergey Portnov called the tie‑up “a powerful alliance between two brands with the same goal: to win,” while Leeds United Chief Business Officer Morrie Eisenberg praised Parimatch as “a trusted brand with long‑standing commitment to the game”.

Season’s High‑Roller Playbook

With the sleeve partnership in place, Leeds United aims to enhance commercial revenues as it returns to Premier League action, while Parimatch prepares creative campaigns to engage the club’s global supporter base.

Source: https://www.leedsunited.com/en/news/leeds-united-announce-new-sleeve-partnership-with-parimatch