NHL designates Kalshi and Polymarket as official prediction-market partners
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The National Hockey League has inked multi-year U.S. agreements that formally recognize Kalshi and Polymarket as its prediction-market partners. The arrangements include authenticated access to official league data and permission to deploy NHL trademarks and designations across approved products and marketing channels.
The partnerships also come with broadcast visibility: placements on Digitally Enhanced Dasherboards and virtual blue-line signage during national telecasts throughout the regular season, the Stanley Cup Playoffs, and marquee events such as the Winter Classic and the Stadium Series.
Scope of the partnerships and why it counts
With authorized data and branding, the companies can develop co-labeled markets and fan-facing features rooted in verified league information. That effectively integrates prediction markets into the NHL’s sponsorship and media ecosystem, alongside more traditional advertising assets.
From the league’s perspective, these deals are designed to deepen fan engagement while giving the NHL a direct say in how and where markets intersect with hockey. The structure aims to marry innovation with safeguards around game integrity and responsible participation.
An early milestone for U.S. pro sports amid a moving market
This marks one of the earliest high-profile collaborations between a major American professional league and prediction-market operators signaling how quickly the category is converging with mainstream sports partnerships. While the agreements mirror certain elements of sportsbook licensing, prediction markets position themselves as a distinct, data-driven experience.
The broader environment is evolving, with increasing consumer interest, ongoing policy attention, and growing expectations around transparency. By partnering directly with licensed platforms, the NHL seeks to standardize branding, elevate data quality, and shape the fan experience within clear integrity frameworks.
Source: https://www.nhl.com/news/nhl-announces-landmark-multiyear-partnerships-with-kalshi-polymarket
