Chelsea FC has announced a new multi-year regional betting partnership with Roobet, a prominent cryptocurrency sportsbook and casino. This agreement establishes Roobet as Chelsea’s official regional betting partner for Latin America and Canada.

Goals and Benefits

The collaboration aims to enhance user experience through promotional content and exclusive campaigns, while also expanding Roobet’s brand visibility across 32 key markets. The deal will leverage Chelsea’s strong fanbase in the region to build a wide array of digital, social, and logistical assets.

Roobet’s users will have unique opportunities to attend matches at Stamford Bridge and watch training sessions at Chelsea’s Cobham training ground. Additionally, first-team players will work with Roobet to create bespoke content.

Broader Context

This partnership is part of a broader trend of international and regional betting deals in the Premier League, especially as a self-imposed ban on front-of-shirt betting deals is set to take effect at the end of the 2025/26 season

Source: https://www.chelseafc.com/