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Sports technology giant Sportradar has signed its first global partnership in the prediction markets industry through a multi-year agreement with Kalshi. The deal positions Sportradar as a core data and infrastructure provider for Kalshi’s rapidly growing prediction market ecosystem.

Under the agreement, Sportradar will provide official sports league data, live odds feeds, fan engagement tools, customer acquisition products, and integrity monitoring services across multiple sports markets. The partnership also extends to Kalshi’s network of brokers and market makers.

Prediction Markets Become New Growth Area for Sportradar

The partnership marks Sportradar’s formal entry into the prediction markets sector, which has seen rapid expansion over the past two years amid growing investor and regulatory interest.

According to Sportradar CEO Carsten Koerl, prediction markets are becoming “a compelling growth engine” within the global sports ecosystem. The company says the partnership will allow it to extend its premium sports data and infrastructure services into a fast-growing adjacent market.

Kalshi co-founder and CEO Tarek Mansour said the collaboration would improve trade settlement speed and overall platform reliability through the use of official league data and enhanced integrity systems.

Official Data and Integrity Services Included

As part of the agreement, Sportradar will supply Kalshi with official pre-game and in-play data across major sports organizations including:

  • MLB
  • NHL
  • MLS
  • UFC

The partnership also includes access to Sportradar’s integrity and fraud detection technologies, including its UFDS AI monitoring system and Integrity Exchange network used to identify suspicious betting activity.

Industry analysts view integrity monitoring as increasingly important for prediction markets, particularly as regulators intensify scrutiny around insider trading and market manipulation risks.

Prediction Markets Continue Expanding Globally

The announcement comes as prediction market platforms such as Kalshi and Polymarket continue expanding into sports-related products and attracting mainstream attention.

Kalshi has recently introduced additional compliance measures, including employment verification requirements and enhanced market surveillance systems, amid rising regulatory focus on insider trading prevention.

At the same time, US regulators are working on new federal rules for the prediction market industry as the sector increasingly overlaps with traditional sports betting and financial trading products.

For Sportradar, the partnership signals a strategic push into one of the fastest-growing adjacent sectors connected to sports wagering and event-based trading.

Source: https://sportclan.ru/blog/sportradar-zakljuchil-pervoe-globalnoe-partnjorstvo-s-kalshi-na-rynke-prognozov/