Crypto casino and bookmaker Stake has officially announced the signing of Eden Hazard as a global brand ambassador in anticipation of the FIFA World Cup 2026. The announcement was made on Stake’s social media channels and confirmed by Hazard himself.

The key point is that the financial terms and duration of the contract have not been disclosed. In its public communication, Stake emphasizes “fan activations” and digital campaigns throughout the 2026 football season.

Eden Hazard, Chelsea, Real Madrid, Belgium: Stake’s Bet on the “Big Name” of 2026

For Stake, this is not just an information повода, but a purchase of recognition: Hazard is a former Chelsea and Real Madrid player, one of the most media-savvy footballers of his generation, who retired in 2023.

The logic is clear within the iGaming industry: the football audience is at its hottest before the World Cup cycle, and former stars of top clubs convert attention into reach the best. Stake directly links the partnership with increased fan engagement and brand awareness.

58+ million subscribers and the World Cup 2026: why Hazard is convenient for Stake right now

A separate figure that is actively quoted by the media: Eden Hazard has 58+ million subscribers on social media, which means that it is not only a “legend from TV” but also a major digital distribution channel.

And the scale of the event enhances the effect: the FIFA World Cup 2026 will be held in the United States, Canada, and Mexico, and Stake is raising its marketing activity in advance for the biggest football news flow of the year. The bottom line is simple: Stake gets a face with a global name, and Hazard gets a new commercial “match” outside the field.

Source: https://x.com/Stake/status/2031793581623820304