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X Games has announced a global partnership with Stake, naming the crypto-focused iGaming brand the Exclusive Online Casino and Sports Betting Partner of the new X Games League (XGL). The deal is positioned as a major step in X Games’ shift toward year-round, team-based competition and deeper digital fan engagement.

The partnership is set to kick off at X Games Aspen (January 23–25, 2026), where broadcasts will begin showcasing a more wagering-forward viewing experience. X Games executives framed the move as part of building “the next generation” of the brand and its league-era product.

Kick to livestream XGL events, while Alt Sports Data powers real-time odds integration

Under the agreement, all four global XGL events each year including the Winter Games in Aspen will be livestreamed on Kick, expanding Kick’s role in action-sports distribution as XGL ramps up. Coverage will also include the league’s key seasonal moments, including drafts tied to the XGL calendar.

On the broadcast side, X Games says real-time odds will be incorporated into livestreams using pricing and data supplied by Alt Sports Data, enabling on-screen betting context while competitions unfold. The integration is designed to connect viewing and wagering in a single flow across Stake, Kick, and X Games’ broader ecosystem.

Draft coverage and athlete content fund expand the commercial scope of the deal

Beyond event broadcasts, Stake and Kick will also serve as the exclusive home for betting and live streaming around both the Summer and Winter XGL Drafts, adding league-structure programming that goes beyond the traditional contest format.

The partners also plan to launch an Athlete Ambassador Fund, aimed at supporting top X Games athletes in producing exclusive, co-branded content for fans, an effort intended to blend competition, creator-driven media, and sponsorship in the lead-up to the league’s global expansion.

Source: https://www.xgames.com/news/stake-global-xg-partnership-action-sports-betting/