BoyleSports Becomes Nottingham Forest’s Official Betting Partner
Why Trust Web3Bet
Our team of experts has independently reviewed and evaluated all the products and services featured on this page to ensure you receive accurate and reliable information
Irish bookmaker BoyleSports has become an Official Betting Partner of Nottingham Forest for the 2026/27 season.
Under the agreement, the BoyleSports brand will receive prominent visibility at the City Ground through LED advertising, reaching both matchday spectators and television audiences.
BoyleSports Expands Its Presence in English Football
The Nottingham Forest deal is another step in BoyleSports’ expansion across English football. The operator recently signed a separate partnership with Leeds United and continues to build its profile through football sponsorships in the UK and Ireland.
Liam McKee, Head of Sponsorship at BoyleSports, said the company sees Nottingham Forest’s history and connection with its supporters as important factors behind the partnership. The bookmaker plans to engage with Forest fans throughout the season.
Betting Brands Shift to Alternative Sponsorship Formats
The agreement also reflects a wider change in Premier League gambling sponsorship. From the 2026/27 season, betting companies are no longer permitted to appear on the front of Premier League matchday shirts, but other commercial formats—including LED advertising and official betting partnerships—remain available.
For BoyleSports, the Nottingham Forest partnership provides another route to Premier League visibility without a traditional front-of-shirt sponsorship.
Source: https://www.nottinghamforest.co.uk/news/2026/august/25/forest-confirms-boyle-sports-as-an-official-betting-partner/
